20+ Years of Creative Direction
I’m Matt Jones, a creative director, writer and creative leader with more than two decades helping brands discover what makes them distinct. Having worked and led global advertising agencies in the UK and Europe, I've now set my sights on startups and more interesting 'boutique' challenges. I’ve led creative work for global brands including Carlsberg, Porsche, Mini (BMW), ECB, Microsoft, Mars, Cadbury, HSBC, Vodafone, Omega Pharma and Hiscox, as well as adventurous challengers like Cotswold Outdoor, Oxfam, Playdoh and Legoland My approach is simple: start with a powerful idea, build a clear strategy around it, and bring it to life across every touchpoint. I’m drawn to the curious and the unexpected, but always in service of the truth of a brand.
Brand strategy & Identity
Here's an example of some of our brand rollout for Cox Automotive including an identity, tone of voice and digital strategy
Visual identity
Cohesive design systems that strengthen recognition and trust. From logos to complete brand guidelines.
Advertising & Content
Strategic storytelling and visual direction that builds brand voice. Campaigns that feel authentic to who you are. Our work
Ongoing leadership
Partnership beyond launch. Brand stewardship as your business evolves and markets shift.
Creative director / writer / art director
Matthew Connors-Jones brings two decades of advertising, branding, and film experience to NURSE. His work spans strategic brand development, visual identity systems, and campaign direction for businesses across multiple sectors.
20 years of creative direction and brand strategy
A proven track record of developing intelligent brand solutions for businesses across multiple sectors and markets.
20+
Years in advertising and branding
100+
Successful campaigns delivered
50+
Brand identities created
95%
Client satisfaction and retention